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  • factiv
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factiv is a skincare brand based in Hong Kong, set out to formulate science-backed and evidence-based skincare solutions for all.

  • factiv
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fact + effective = factiv

This writes the core values of factiv.

To us, facts and science are the only constant. It leads our way to the most effective skincare for you.

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Humanly scientific.

factiv was founded in Hong Kong, our hometown and a city that brought us up in pursuit of thoughtfulness, precision and excellence. We research, experiment and develop, on the foundation of science.

And it is our mission to bring the product of our findings in Hong Kong to the world, and you.

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Our science, behind

Founders of factiv, majored in biotechnology, converged while competing in an international contest together.

But they had a bigger vision and ambitions than winning. Joining their minds onto skincare development, they started tackling the skin concerns of the city, and founded factiv.

From half a desk for experiments, borrowed by their professor, to setting up the first laboratory, factiv aspires to take more leaps, in the proud name of ‘Hong Kong Formulation’.

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All products are
formulated in Hong Kong
.
All products are alcohol-free, fragrance-free, and not tested on animals, catering to various skin types.

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Formulated in Hong Kong.

All our research and development take place at our base — The factiv Laboratory, located at Hong Kong Science Park.

Down to each microliter of change, our science team goes through series of tests and trials on repeat, for each formulation to be in its perfect equilibrium.

But our science goes further; factiv has been experimenting with new ingredients, testing with in vitro cell models, and actively improving existing formulas. All because we dare to ask, what’s next?

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Come look.

At factiv, transparency is key.

We reject extraneous and high-sounding words in product naming, leaving only our choice of active ingredient and its concentration for clarity. The full ingredient list and scientific proof of all our products are also openly accessible to the public on our digital platforms.

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Your skin? You know best.

We reject the norm to market gender-specific or age-specific skincare products. Everything comes down to you and your skin type. Your skin, your call.

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Facts come first.

Skincare doesn’t only go skin-deep, let’s look deeper.

Skin science has long been an area where rumours and misinformation run rampant, especially in this age. We strive to curate scientifically proven content to educate and debunk myths. And let you be the judge.

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Have your say.

Good communication goes both ways, so does a good skincare formula.

Simply passing empirical tests in a laboratory is not enough. A good skincare formula must also be approved by actual users, by you.

factiv’s consumer centric trial model collects feedback on product prototype through numerous consumer tests. We need just as much of your involvement in factiv’s product development to create products that are proudly ours.